Brand Explainer

Ask her, and she’ll tell you. She feels that her purpose in life is to champion artists. She rejects the ‘starving artist’ stereotype. She likes her art as self-expression but likes it even more when it sells. And she likes it most when the artists she mentors stand behind their art and financially support themselves. 

 

The shoot day went off without a hitch. It was almost too easy. Towards the end, we were filming in her studio and she said, “I can’t wait to see what y’all come up with,” and without missing a beat, Sawyer (who was operating camera) said, “Yeah, me either.” That moment made the cut (watch to the end to see it).

 

When we sent Jodie our draft we were confident in our product and hopeful Jodie would be happy with it. Within minutes, Jodie replied with a well-used expletive and exclamation points. No changes. No notes.